Book Launch Basics: Part 6

Launch Party -- or virtual celebration -- or social media blast . . . which option is right for you and the new book you're releasing?

In this 8-part book launch basics series, I’ll demystify the process of proficiently releasing a new book into the world with flair. The information I’m providing is focused on those who will independently publish their book, but many of these components/strategies are equally usable for those publishing traditionally. (If you’re lucky to go that route, you may even have a publisher doing some or most of these things for you—but it is still important to understand the elements that go into successfully launching a new title.)

Part 1 covered your online author image and overall branding.  

Part 2 is all about manuscript readiness and book presentation.

Part 3 covers reviews—how and where to get them.

Part 4 helps you create your media kit and develop a traditional media outreach strategy.

Part 5 addresses how to use social media and guest blogging to build a buzz about your new book in the weeks leading up to and directly following its release.

Today, I’m discussing the pros and cons of book launch parties, including the details you need to consider to successfully host a launch part — along with the alternate ways you can celebrate a book release like virtual/online launches or a simple social media effort. Watch below!